AI in Marketing: From Pilots to Retention Success

Why do so many AI pilots quietly die before they ever become something real?

In this episode I talk with Ishan Singh, who leads marketing initiatives at Uber and has built his career in growth and customer retention at Mindvalley, Bunq and Uber. Together we look at what separates the companies that make AI work in marketing from the ones that get stuck in the pilot phase.

We discuss, among other things:

• Why a "spray and pray" approach to AI fails, and why you should start with your biggest bottlenecks instead
• How real-time segmentation and hyper-personalization make communication more relevant for every customer
• Why retention starts on day one, not when a customer is about to leave
• Why you should do the thinking yourself and use AI to execute, test and analyze